Reju-V-Nate

Created a hypothetical pharmaceutical product marketed to those who wish to reclaim their lost virginity. 

Virginity is a concept that many people consider to be finite. Either you have it or you don't. I decided to take this a step further, and market "virginity" as a medical device that can be bought and sold. In our culture, where virginity is valued quite highly as a virtue and a privilege, especially among young women, I imagine a product like this might be lucrative. 

The physical product is a glossy, white envelope which holds the medicine: a "V-Card." The design and color palette were influenced by vintage pharmaceutical products, mainly throughout the 50s and 60s. The name of the medication and the copy on the labels, which includes phrases like "Use it if you lose it," and "Do not take if pregnant," are intended to highlight the irony of the product. 

Packaging, Product Design, Typography